About Company
Dereva Hotel Ngoma stands as a beacon of hospitality in Ngoma, Eastern Province, Rwanda. We are a cherished local establishment committed to offering our guests a comfortable stay, exceptional service, and an authentic taste of Rwandan warmth. Our hotel serves as a welcoming hub for both local visitors and international travelers exploring the natural beauty and vibrant culture of the Eastern Province. We pride ourselves on creating memorable experiences, fostering community connections, and continually enhancing our services to exceed expectations. Join our dedicated team and contribute to a legacy of outstanding hospitality, making every guest’s visit unforgettable.
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Job Description
Are you a creative spirit with a passion for digital storytelling and a keen eye for engaging content? Dereva Hotel Ngoma is looking for a vibrant and enthusiastic Junior Marketer specializing in Social Media Campaigns to join our growing team. This is a fantastic entry-level opportunity for someone eager to launch their career in marketing, specifically focusing on the dynamic world of social media.
As our Junior Marketer, you will play a crucial role in shaping our online presence, bringing the unique charm and offerings of Dereva Hotel Ngoma to life across various social platforms. You’ll be instrumental in developing and executing creative social media campaigns that captivate our audience, drive engagement, and attract new guests. This creative role requires a blend of artistic flair, strategic thinking, and a hands-on approach to content creation. You will have the opportunity to brainstorm innovative ideas, design visually appealing graphics, craft compelling copy, and manage our social media calendar.
This position offers a unique chance to learn and grow within the hospitality sector, working closely with our management team to understand marketing objectives and contribute directly to our success. You will be encouraged to experiment with new formats and ideas, bringing fresh perspectives to our digital outreach. If you are a proactive individual with a love for social media, a knack for creativity, and a desire to make a tangible impact, we encourage you to apply and help us share the Dereva Hotel Ngoma story with the world.
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Key Responsibilities
- Develop, schedule, and publish engaging content across Dereva Hotel Ngoma's social media platforms (e.g., Facebook, Instagram, Twitter, TikTok).
- Design visually appealing graphics, images, and short videos using various tools to support social media campaigns and promotions.
- Craft compelling and brand-consistent captions, stories, and posts that resonate with our target audience, highlighting hotel features and local attractions.
- Monitor social media channels for trends, engagement opportunities, and guest feedback, responding promptly and professionally to inquiries and comments.
- Assist in the planning and execution of promotional campaigns and events, ensuring effective social media coverage and amplification.
- Track and analyze social media performance metrics, providing regular reports and insights for continuous improvement of strategies.
- Collaborate with the hotel management team to align social media strategies with overall marketing and business objectives, enhancing guest experience.
- Stay up-to-date with the latest social media best practices, platform changes, tools, and emerging digital marketing technologies.
- Participate actively in brainstorming sessions to generate fresh and innovative content ideas that showcase the unique charm of Dereva Hotel Ngoma.
- Support other marketing and communication initiatives as needed to bolster the hotel’s brand presence and attract a wider audience.
Required Skills
- Excellent written and verbal communication skills in English (Kinyarwanda is a significant advantage).
- Demonstrable creativity and an exceptional eye for aesthetics in digital content and visual storytelling.
- Basic to intermediate proficiency in graphic design tools (e.g., Canva, Adobe Spark, or similar intuitive software).
- Strong understanding of major social media platforms and their respective audiences, features, and best practices.
- Ability to work independently and collaboratively as part of a team in a fast-paced and dynamic environment.
- Proactive attitude with a strong desire to learn, adapt, and grow professionally within the marketing field.
- Exceptional organizational skills and meticulous attention to detail in content creation and scheduling.
Preferred Qualifications
- A diploma or certificate in Marketing, Communications, Graphic Design, Digital Media, or a related field.
- Prior experience managing social media accounts, even personal projects, internships, or voluntary work.
- Basic photography or videography skills for creating original and appealing visual content for social platforms.
- Familiarity with hospitality industry trends, guest expectations, and local tourism marketing strategies.
- Experience with social media scheduling and analytics tools.
Perks & Benefits
- Exceptional opportunity for professional growth and skill development in digital marketing within the hospitality sector.
- A supportive, collaborative, and inclusive work environment that values creativity and new ideas.
- Complimentary staff meals provided during working hours.
- Discounted rates on hotel services and amenities for employees and their immediate family members.
- Direct mentorship and guidance from experienced management, fostering career advancement.
- Exposure to the vibrant Rwandan hospitality and tourism sector, contributing to local economic growth.
How to Apply
If you are excited by this opportunity and believe you have the creative flair and enthusiasm to contribute significantly to Dereva Hotel Ngoma’s success, we invite you to apply! Please submit your comprehensive CV and a compelling cover letter outlining your relevant experience, showcasing your creative passion, and explaining why you are the ideal candidate for this role. We would love to see examples of your creative work, such as a portfolio or links to social media accounts you’ve managed. Click on the link below to apply for the job.
