About Company
Toast Ale is a multi-award-winning craft brewery on a mission to brew a better world. We rescue surplus bread from bakeries and turn it into delicious, planet-saving beer. As a certified B Corp and a social enterprise, our profits go to organisations working to fix the food system. We’re dedicated to tackling food waste and climate change, one delicious pint at a time. Based in the vibrant community of Hackney Wick, we’re a small but mighty team passionate about purpose-driven growth and making a tangible impact. Join us to be part of a brand that stands for sustainability, innovation, and exceptional taste.
Advertisement
Job Description
We are seeking an ambitious and visionary Director of Marketing to lead our brand into its next phase of growth. This pivotal role is perfect for a strategic leader with a passion for purpose-driven brands and a proven track record in the food & beverage or FMCG sector. As Director of Marketing, you will be responsible for defining and executing Toast Ale’s global marketing strategy, enhancing brand awareness, driving consumer engagement, and ultimately increasing sales across all channels. You will champion our unique story – turning surplus bread into great beer while fighting food waste – ensuring it resonates deeply with our target audience and elevates our position as a leader in sustainable brewing. This role demands a hands-on approach, combining high-level strategic thinking with tactical execution. You will be instrumental in shaping our brand narrative, developing innovative campaigns, and building a high-performing marketing function. You will work closely with the sales, product development, and operations teams to ensure marketing initiatives are fully integrated and aligned with overall business objectives. This is an exciting opportunity for someone who thrives in a dynamic, fast-paced environment and is committed to making a difference through their work. If you’re ready to make a significant impact on a brand with a powerful purpose, we encourage you to apply and help us brew a better world.
Key Responsibilities
- Develop, implement, and oversee a comprehensive, multi-channel marketing strategy aligned with company goals and growth targets.
- Lead and mentor a small, dedicated marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Drive brand awareness, perception, and equity, ensuring Toast Ale's unique story and values are consistently communicated across all touchpoints.
- Manage the annual marketing budget, allocating resources effectively to maximise ROI and achieve strategic objectives.
- Oversee all digital marketing efforts, including website management, social media, email marketing, SEO/SEM, and content strategy.
- Develop and execute impactful campaigns for new product launches, seasonal promotions, and brand initiatives.
- Conduct market research and competitor analysis to identify trends, opportunities, and consumer insights that inform marketing strategies.
- Manage public relations, media relations, and influencer partnerships to generate positive exposure and amplify brand messaging.
- Collaborate with sales and commercial teams to develop promotional materials, trade marketing strategies, and support sales channels.
- Track, analyse, and report on key marketing performance metrics, providing actionable insights and optimising strategies for continuous improvement.
- Champion Toast Ale's B Corp values and sustainability mission, integrating them authentically into all marketing communications.
Required Skills
- Minimum of 8 years progressive experience in marketing leadership, with at least 3 years at a Senior Manager or Director level.
- Demonstrable experience in the Food & Beverage or FMCG sector, ideally within craft beer or premium drinks.
- Proven track record of developing and executing successful brand and marketing strategies that drive measurable growth.
- Strong understanding of digital marketing channels, analytics, and best practices.
- Exceptional leadership and team management skills, with the ability to inspire and develop talent.
- Excellent communication, presentation, and interpersonal skills.
- Strategic thinker with a strong commercial acumen and budget management experience.
- Passion for sustainability and a genuine alignment with Toast Ale's mission and values.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Experience working with B Corp certified companies or purpose-driven brands.
- Direct experience in managing PR agencies and media relations.
- Understanding of the UK retail and on-trade landscapes for beverages.
- Familiarity with design software (e.g., Adobe Creative Suite) for overseeing creative assets.
Perks & Benefits
- Competitive salary and performance-based bonus scheme.
- 25 days annual leave plus bank holidays.
- Cycle to Work scheme.
- Generous pension contributions.
- Health and wellbeing initiatives.
- Access to Toast Ale products and discounts.
- Opportunity to make a tangible environmental and social impact.
- Collaborative and supportive work environment in Hackney Wick.
- Professional development opportunities and training.
How to Apply
Ready to toast to a better world? We encourage all qualified candidates to apply. Please click on the link below to submit your resume and a cover letter detailing your relevant experience and why you are passionate about joining Toast Ale.
Advertisement
