About Company
The Eastern Cape Parks and Tourism Agency (ECPTA) is the official provincial tourism and conservation authority, dedicated to promoting and conserving the rich natural and cultural heritage of the Eastern Cape. Our mission is to transform the province into a premier tourism destination, fostering sustainable economic growth and community development. We manage an array of breathtaking nature reserves, historical sites, and cultural experiences, constantly striving to enhance visitor experiences and protect our unique biodiversity. With a strong commitment to innovation, community engagement, and responsible tourism, ECPTA plays a pivotal role in showcasing the untamed beauty and vibrant spirit of the Eastern Cape, from its pristine coastlines to its majestic mountains and rural charm. We believe in harnessing the power of tourism to create opportunities and build a legacy for future generations.
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Job Description
Are you a passionate and dynamic marketing professional with a deep appreciation for South Africa’s hidden gems? Do you thrive on crafting compelling narratives that captivate audiences and drive tourism? The Eastern Cape Parks and Tourism Agency (ECPTA) is seeking an enthusiastic Tourism Marketing Coordinator to amplify the unique appeal of Rhodes, Eastern Cape. This hybrid role requires a self-motivated individual who can blend strategic thinking with hands-on execution, operating from a base in Rhodes while collaborating remotely with our broader marketing team.
As our Tourism Marketing Coordinator for Rhodes, you will be the driving force behind promoting this picturesque mountain village, renowned for its fly-fishing, stunning landscapes, and tranquil atmosphere. You will be responsible for developing and implementing integrated marketing campaigns across digital and traditional channels, targeting both domestic and international visitors. This is more than just a marketing job; it’s an opportunity to become an ambassador for Rhodes, preserving its charm while strategically positioning it as a must-visit destination. You will engage directly with local tourism operators, community members, and stakeholders, understanding their needs and integrating their offerings into a cohesive marketing strategy. Your work will directly contribute to sustainable tourism growth, economic empowerment for local communities, and the enhancement of visitor experiences in this extraordinary part of the Eastern Cape. If you’re ready to immerse yourself in a role where your creativity makes a tangible impact on a truly special destination, we encourage you to apply.
Key Responsibilities
- Develop and execute comprehensive marketing strategies and campaigns specifically for Rhodes, Eastern Cape, aligned with ECPTA’s broader tourism objectives.
- Manage and create engaging content for digital platforms including social media, website, email marketing, and online travel agencies (OTAs).
- Coordinate with local tourism operators, accommodation providers, and community stakeholders to gather content, identify marketing opportunities, and ensure consistent messaging.
- Monitor market trends, conduct competitor analysis, and gather visitor feedback to inform marketing strategies and product development.
- Organise and participate in local tourism events, workshops, and familiarisation trips to promote Rhodes.
- Produce marketing collateral such as brochures, fact sheets, and promotional videos, working with designers and photographers as needed.
- Track and report on campaign performance, providing insights and recommendations for optimization.
- Manage the marketing budget allocated for Rhodes promotions, ensuring cost-effective strategies.
- Act as a local point of contact for media inquiries and press visits related to Rhodes tourism.
Required Skills
- Proven experience in tourism marketing, destination marketing, or a related field.
- Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).
- Exceptional content creation and copywriting skills.
- Excellent interpersonal and communication skills, with the ability to build relationships with diverse stakeholders.
- Proficiency in marketing analytics tools and reporting.
- Ability to work independently and manage multiple projects simultaneously in a hybrid work environment.
- Familiarity with the Eastern Cape region, particularly its tourism offerings and cultural nuances.
Preferred Qualifications
- Bachelor’s degree in Marketing, Tourism Management, Communications, or a related discipline.
- Experience with graphic design software (e.g., Canva, Adobe Creative Suite).
- Knowledge of Xhosa or other local languages.
- Demonstrated passion for sustainable tourism and community development.
- Experience living or working in a rural tourism destination.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunity to work in one of South Africa’s most beautiful and tranquil natural environments.
- Contribution to the sustainable development of a unique tourism destination.
- Flexible hybrid work model supporting work-life balance.
- Professional development and growth opportunities within a leading provincial agency.
- Medical aid and retirement fund contributions.
- Generous annual leave policy.
How to Apply
Interested candidates are invited to submit their comprehensive CV and a cover letter detailing their suitability for this role and their passion for promoting Rhodes, Eastern Cape. Please ensure your application highlights relevant experience in tourism marketing and community engagement. Click the link below to apply for the job.
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