About Company
Dunelm is the UK’s leading homewares retailer, dedicated to helping our customers create a home they love. With over 170 stores nationwide and a powerful online presence, we offer an extensive range of furniture, bedding, curtains, and home decor that combines quality, style, and value. Since our humble beginnings as a market stall in 1979, we’ve grown into a FTSE 250 company, driven by a passion for homes and an unwavering commitment to our customers. Our success is built on a foundation of strong family values, exceptional product knowledge, and a focus on providing an inspiring shopping experience, whether in-store or online. We pride ourselves on our inclusive culture, fostering an environment where innovation thrives, and every colleague feels valued and empowered to make a difference. Join Dunelm and become part of a team that’s helping millions of people love their homes, even more.
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Job Description
Are you an ambitious E-commerce Specialist passionate about driving online growth and enhancing digital customer experiences? Dunelm, the UK’s leading homewares retailer, is seeking a talented and results-driven E-commerce Specialist to join our dynamic Digital team in Leicester. This is an exciting opportunity to play a pivotal role in shaping our online presence, optimizing our digital sales channels, and delivering exceptional customer journeys.
At Dunelm, our e-commerce platform is at the heart of our strategy, enabling millions of customers to discover and purchase products that make their house a home. As an E-commerce Specialist, you will be instrumental in executing our digital strategy, focusing on product content optimization, site merchandising, conversion rate optimization (CRO), and ensuring a seamless, engaging shopping experience. You will work closely with cross-functional teams, including Marketing, Product, IT, and Merchandising, to implement best practices and innovative solutions that boost online performance and achieve our ambitious commercial targets.
Your day-to-day will involve hands-on management of product listings, ensuring accuracy, richness, and searchability across our extensive catalogue. You’ll analyze website performance data, identify trends, and propose data-backed strategies to improve key metrics such as traffic, conversion rates, average order value, and customer satisfaction. This role requires a keen eye for detail, a strong understanding of e-commerce best practices, and the ability to adapt quickly to a fast-paced retail environment. You will contribute to A/B testing initiatives, user experience improvements, and the continuous evolution of our digital storefront.
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You will also be responsible for monitoring competitor activities and market trends, bringing fresh ideas and insights to the team to maintain Dunelm’s competitive edge in the digital space. Collaboration is key; you’ll regularly feedback on performance, share insights, and present recommendations to stakeholders, ensuring alignment with broader business objectives. This role offers a fantastic platform for an individual who is keen to develop their expertise within a supportive and innovative environment, contributing to projects that directly impact Dunelm’s impressive online trajectory. We are committed to investing in our people, providing opportunities for professional growth and development within our thriving digital ecosystem. If you thrive on seeing your efforts directly translate into measurable success and are eager to contribute to a household name’s digital future, we encourage you to apply. Join us and help us continue to provide our customers with an unparalleled online shopping experience, making every home a Dunelm home.
Key Responsibilities
- Manage and optimize product listings, content, and imagery across the e-commerce platform to enhance searchability and customer engagement.
- Implement and maintain site merchandising strategies, including product categorization, cross-sells, and up-sells, to maximize conversion rates and average order value.
- Monitor website performance using analytics tools (e.g., Google Analytics), identifying trends, issues, and opportunities for improvement.
- Contribute to the development and execution of A/B tests and other CRO initiatives to enhance user experience and site functionality.
- Collaborate with marketing teams on SEO/SEM strategies, ensuring product content is optimized for organic search and paid campaigns.
- Work closely with IT and Product teams to identify and resolve e-commerce platform issues and support the rollout of new features.
- Analyze competitor activities and market trends to identify new opportunities and maintain a competitive edge.
- Prepare regular reports on e-commerce performance, providing actionable insights and recommendations to stakeholders.
- Ensure brand consistency and adherence to e-commerce best practices across all online channels.
Required Skills
- Minimum 3 years of proven experience in an E-commerce Specialist or similar role within a retail environment.
- Strong understanding of e-commerce platforms (e.g., Salesforce Commerce Cloud, Magento, Shopify).
- Proficiency in web analytics tools, particularly Google Analytics.
- Demonstrable experience with conversion rate optimization (CRO) techniques and A/B testing.
- Solid understanding of SEO best practices and content optimization for e-commerce.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Strong communication and interpersonal skills, capable of working effectively with cross-functional teams.
- Detail-oriented with strong organizational and project management abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- Experience with PIM (Product Information Management) systems.
- Familiarity with UX/UI principles and design thinking.
- Knowledge of digital marketing channels beyond SEO/SEM (e.g., email marketing, social media).
- Experience working in a fast-paced retail or homewares industry.
Perks & Benefits
- Competitive salary and performance-related bonus.
- Generous staff discount across our extensive product range.
- Company pension scheme with employer contributions.
- 25 days annual leave plus bank holidays.
- Life assurance and income protection.
- Access to a comprehensive well-being programme.
- Continuous learning and development opportunities.
- Employee assistance programme.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your CV and cover letter highlight your relevant experience and why you are a perfect fit for Dunelm’s Digital team. We look forward to reviewing your application and exploring how you can contribute to our continued success.
