About Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we’ve grown from a startup to a publicly listed company, serving millions of customers across 25 markets. Our mission is to re-imagine fashion for the good of all, connecting customers, brands, and partners in a vibrant ecosystem. We believe in continuous innovation, leveraging technology to create an unparalleled shopping experience, from personalized recommendations to sustainable fashion initiatives. At Zalando, you’ll be part of a diverse, international team that thrives on creativity, collaboration, and challenging the status quo. We are committed to fostering an inclusive environment where every voice is heard, and every idea has the potential to shape the future of fashion. Join us and contribute to a company that’s not just selling clothes, but building the future of fashion.
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Job Description
As an Omnichannel Marketing Strategist at Zalando, you will play a pivotal role in shaping how our brand connects with millions of customers across Europe. In today’s dynamic retail landscape, our customers interact with Zalando through a myriad of touchpoints – from our award-winning app and website to social media, email campaigns, and potential future physical activations. Your mission will be to architect a seamless, consistent, and highly personalized customer journey that transcends these individual channels. You will be responsible for developing and implementing sophisticated omnichannel marketing strategies that enhance brand perception, drive customer engagement, and ultimately boost conversion and loyalty. This isn’t just about coordinating campaigns; it’s about understanding the holistic customer experience, identifying pain points and opportunities, and leveraging data-driven insights to create truly impactful marketing initiatives.
You will work at the intersection of data science, brand marketing, and technology, collaborating closely with teams across Product, CRM, Brand Marketing, Digital Advertising, and Analytics. Your expertise will be crucial in mapping customer journeys, defining key touchpoints, and ensuring a cohesive brand message and experience at every stage. We expect you to be a visionary thinker, capable of translating complex market trends and consumer behaviors into actionable marketing strategies. From identifying emerging channels and technologies to optimizing existing ones, you will continuously seek innovative ways to reach and resonate with our diverse customer base. This role demands a proactive individual who is passionate about customer-centricity, thrives in a fast-paced environment, and possesses a strong analytical mindset. You will not only define the “what” but also the “how,” providing strategic guidance for campaign execution and performance measurement. Your contributions will directly influence Zalando’s market positioning and continued growth as a leader in fashion e-commerce. You will lead the charge in evolving our marketing approach, ensuring we stay ahead of the curve in delivering exceptional, integrated customer experiences that solidify Zalando’s place as the ultimate fashion destination.
Key Responsibilities
- Develop and execute comprehensive omnichannel marketing strategies that align with business objectives and customer needs.
- Analyze customer data and market insights to identify opportunities for personalized and integrated marketing campaigns.
- Map customer journeys across all touchpoints (online, offline, mobile, social, email) to ensure a consistent brand experience.
- Collaborate cross-functionally with Product, CRM, Brand Marketing, Digital Advertising, and Analytics teams to implement strategies.
- Define key performance indicators (KPIs) and establish measurement frameworks to track and optimize campaign effectiveness and ROI.
- Stay abreast of industry trends, emerging technologies, and competitor activities to maintain Zalando's competitive edge.
- Provide strategic guidance for the adoption of new marketing tools and platforms to enhance omnichannel capabilities.
- Manage stakeholder expectations and present strategic plans and performance reports to senior leadership.
Required Skills
- Proven experience (4+ years) in omnichannel marketing strategy or a related strategic marketing role, preferably in e-commerce or retail.
- Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
- Proficiency in marketing automation, CRM platforms, and analytics tools (e.g., Google Analytics, Adobe Analytics, Salesforce Marketing Cloud).
- Excellent communication, presentation, and interpersonal skills with the ability to articulate complex ideas clearly.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
- Deep understanding of customer journey mapping, segmentation, and personalization techniques.
- Fluency in English (written and spoken).
Preferred Qualifications
- Master's degree in Marketing, Business Administration, or a related quantitative field.
- Experience with A/B testing, multivariate testing, and experimentation methodologies.
- Familiarity with agile methodologies and working in a cross-functional, agile team setup.
- Knowledge of the fashion and lifestyle industry in a European context.
- Proficiency in German is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible working arrangements, including a hybrid work model.
- Extensive learning and development opportunities, including internal training and external courses.
- Employee discounts on Zalando products and partner services.
- Comprehensive health and wellness programs.
- Access to a vibrant, diverse, and international work environment.
- Relocation support for international candidates.
- Modern office space with amenities, including free drinks and healthy snacks.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and cover letter. Please ensure your application highlights your relevant experience in omnichannel marketing and your passion for customer-centric strategies. We look forward to reviewing your application!
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