About Company
Majid Al Futtaim is a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia. Since 1992, Majid Al Futtaim has been transforming the way people shop, live, and play. We are the visionary force behind many iconic destinations and experiences, from world-class malls and hypermarkets like Carrefour, to innovative leisure concepts like Ski Dubai and VOX Cinemas. With a commitment to innovation, sustainability, and enriching customer experiences, we are a dynamic organization constantly evolving to meet the demands of a fast-paced market. Our diverse portfolio and robust digital transformation initiatives create a vibrant environment for talented professionals to make a significant impact. Join us to shape the future of retail and entertainment in the region.
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Job Description
Are you a seasoned Product Marketing professional with a passion for driving growth and creating impactful market strategies? Majid Al Futtaim is seeking an innovative and results-oriented Product Marketing Manager to join our dynamic team in Dubai. In this pivotal role, you will be instrumental in bridging the gap between our product development and market success, focusing on our cutting-edge digital products and services across our diverse portfolio. You will be responsible for defining the market positioning, developing compelling messaging, and executing successful go-to-market strategies that resonate with our target audiences and drive product adoption and revenue. This role requires a blend of strategic thinking, hands-on execution, and strong collaboration skills. You will work closely with product management, sales, marketing, and communications teams to ensure a unified and effective approach to product launches and ongoing market penetration. If you thrive in a fast-paced, customer-centric environment and possess a proven track record of bringing successful products to market, we encourage you to apply and contribute to our mission of creating great moments for everyone, everyday.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies for new and existing digital products and features across Majid Al Futtaim’s portfolio.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities and inform product strategy.
- Define clear and compelling product positioning, value propositions, and messaging that differentiate our products in the market.
- Collaborate closely with Product Management teams to understand product roadmaps, features, and benefits, translating technical details into customer-centric narratives.
- Create high-quality marketing collateral, including presentations, data sheets, website content, case studies, and sales tools.
- Plan and oversee product launches, ensuring all internal and external stakeholders are aligned and informed.
- Monitor and analyze product performance, market trends, and customer feedback to optimize marketing efforts and inform future product development.
- Support sales and business development teams with product knowledge, training, and marketing materials.
- Manage relationships with external agencies and vendors as needed for specific marketing initiatives.
- Act as an internal evangelist for our products, fostering cross-functional understanding and excitement.
Required Skills
- 5+ years of experience in Product Marketing, preferably within retail, e-commerce, tech, or digital services.
- Proven track record of developing and executing successful go-to-market strategies for digital products.
- Strong understanding of product lifecycle management and agile development methodologies.
- Excellent written and verbal communication skills, with an ability to craft compelling narratives.
- Demonstrated ability to perform market analysis, customer segmentation, and competitive landscaping.
- Proficiency in marketing automation platforms, CRM software, and analytics tools.
- Exceptional project management and organizational skills, with attention to detail.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Master’s degree in Marketing, MBA, or a relevant field.
- Experience working in a large, matrixed organization with diverse product offerings.
- Familiarity with the Middle East market and consumer behavior.
- Experience with SaaS products or loyalty programs.
- Fluency in Arabic is a plus.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Generous annual leave and public holidays.
- Employee discounts across Majid Al Futtaim's diverse portfolio (retail, leisure, entertainment).
- Opportunities for professional development and continuous learning.
- Dynamic and inclusive work environment with exposure to cutting-edge technologies.
- Relocation assistance for international candidates (if applicable).
- Employee recognition programs and team-building events.
How to Apply
If you are a driven Product Marketing Manager looking to make a significant impact in a leading regional organization, we encourage you to apply! Please click on the link below to submit your application directly through our careers portal. We look forward to reviewing your qualifications.
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