About Company
Swisscom is Switzerland’s leading telecommunications and IT provider, connecting millions of people and businesses nationwide. With our strong presence across the country, we enable seamless communication, efficient work, and unparalleled entertainment experiences. Headquartered in Ittigen, near Bern, and with significant operations in major cities like Zurich, we are at the forefront of digital innovation. Our commitment extends beyond providing services; we aim to create a future where advanced digital solutions empower everyone. We foster a dynamic and collaborative environment where creativity, cutting-edge technology, and a steadfast focus on customer needs converge to shape the digital landscape of Switzerland. Join us in making a tangible impact on the lives of our customers and the future of connectivity.
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Job Description
We are seeking a highly creative, data-driven, and engaging Social Media Manager to join our vibrant marketing team in Zurich. In this pivotal role, you will be the architect and voice behind Swisscom’s presence across all major social media platforms, including LinkedIn, Facebook, Instagram, X (formerly Twitter), and TikTok. Your primary mission will be to develop, implement, and meticulously manage our social media strategy, aiming to significantly enhance brand awareness, foster deep community engagement, and drive meaningful interactions that directly align with Swisscom’s strategic business objectives.
This position demands more than just content posting; it requires a strategic thinker capable of crafting compelling narratives, staying ahead of evolving digital trends, and building a robust online community that resonates with our incredibly diverse customer base. You will transform complex technological concepts into accessible, engaging, and shareable social content, effectively communicating the value and innovation of Swisscom’s offerings. From the initial conceptualization of ambitious campaigns to the daily execution of posts, rigorous performance monitoring, and direct engagement with our audience, your expertise will be instrumental in shaping our public image and cultivating lasting customer loyalty. The ideal candidate will possess an intimate understanding of social media algorithms, advanced content optimization techniques, and a proven ability to leverage comprehensive data analytics to inform and refine future strategies. If you are deeply passionate about digital storytelling, thrive in a fast-paced and innovative environment, and are eager to make a significant, tangible impact on a leading national brand, we enthusiastically encourage you to apply.
Key Responsibilities
- Develop and execute a comprehensive social media strategy that aligns seamlessly with overall marketing and business goals.
- Manage and maintain all corporate social media channels, overseeing content creation, scheduling, and publishing across platforms.
- Actively monitor social media trends, emerging tools, and new applications, applying fresh insights to continuously improve strategies.
- Engage proactively with our online community, respond to comments and messages, and cultivate positive brand relationships.
- Analyze social media performance using advanced analytics tools, generate insightful reports, and provide actionable recommendations.
- Collaborate closely with internal teams (marketing, PR, product development, customer service) to ensure consistent brand messaging and voice.
- Plan and execute targeted paid social media campaigns, managing budgets effectively and optimizing for maximum ROI.
- Stay relentlessly up-to-date with industry news, competitor activities, and platform changes to identify new opportunities and mitigate threats.
- Develop and manage detailed social media content calendars, ensuring a consistent and engaging flow of high-quality material.
- Identify and strategically engage with social media influencers and key partners to amplify brand messages and reach new audiences.
Required Skills
- Proven experience as a Social Media Manager or a similar digital marketing role (minimum 4 years).
- Excellent knowledge and hands-on experience across all major social media platforms and their best practices.
- Strong understanding of social media analytics and reporting tools (e.g., Meta Business Suite, Google Analytics, LinkedIn Analytics).
- Exceptional content creation skills (text, image, video) with a keen eye for compelling visuals and engaging copy.
- Proficiency in German and English, both written and spoken. French or Italian is a significant advantage.
- Demonstrated ability to work both independently and collaboratively within a fast-paced, dynamic team environment.
- Strong communication, interpersonal, and presentation skills.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a closely related field.
- Proficiency with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Buffer).
- Prior experience within the telecommunications, technology, or IT services industry.
- Basic graphic design and video editing skills (e.g., Adobe Creative Suite, Canva, CapCut).
Perks & Benefits
- A highly competitive salary package and comprehensive social benefits.
- Flexible working models and a generous allowance for vacation days.
- Ample opportunities for continuous learning, professional growth, and career development.
- Access to state-of-the-art technology, modern office facilities, and innovative tools.
- Contribution towards public transport costs or discounted parking solutions.
- Exclusive employee discounts on a wide range of Swisscom products and services.
- Robust health and wellness programs designed for employee well-being.
- A dynamic, inclusive, and forward-thinking work culture with a strong focus on innovation and collaboration.
How to Apply
Interested candidates are cordially invited to click on the application link below to submit their comprehensive resume and a compelling cover letter. Please detail your relevant experience, highlight any successful social media campaigns or portfolios you’ve managed, and explain why you are the ideal candidate to contribute to Swisscom’s digital success. We eagerly look forward to reviewing your application and potentially welcoming you to our innovative team in Zurich.
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