About Company
Rimi Baltic is one of the leading retail companies in the Baltic States, operating a vast network of hypermarkets, supermarkets, and convenience stores under the Rimi brand. With a strong commitment to quality, sustainability, and customer satisfaction, Rimi has become a household name, providing a wide range of products from fresh groceries to household essentials. Our mission is to make every day a little easier for our customers, offering a convenient, pleasant, and inspiring shopping experience. We are proud of our diverse team of dedicated professionals who work together to achieve our goals and contribute to the communities we serve. Joining Rimi means becoming part of a dynamic, innovative, and growth-oriented environment where your ideas are valued, and your career development is supported.
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Job Description
Are you a strategic thinker with a passion for retail and a knack for building strong brands? Rimi Baltic is seeking an experienced and dynamic Brand Manager to join our marketing team in Riga. This pivotal role involves taking ownership of our brand strategy, ensuring consistent brand messaging across all touchpoints, and driving brand equity and preference within the competitive Baltic retail market. You will be responsible for developing, implementing, and monitoring comprehensive brand plans that align with our overall business objectives, fostering customer loyalty, and ultimately contributing to our continued market leadership. The ideal candidate will possess a deep understanding of consumer behavior in the retail sector, excellent analytical skills, and a proven track record of successful brand management initiatives, particularly in driving market share and customer engagement. You will work closely with cross-functional teams, including sales, operations, product development, and external agencies, to bring our brand vision to life and ensure a seamless, delightful customer journey across all channels, both online and in-store. This is an exciting opportunity for a proactive and results-driven individual to make a significant impact on a well-established and beloved brand, shaping its future presence and resonance with millions of customers. We value innovation, collaboration, a data-driven mindset, and a strong customer-centric approach in everything we do, empowering our team members to contribute their unique perspectives and grow professionally within a supportive environment.
Key Responsibilities
- Develop and execute comprehensive brand strategies, plans, and campaigns that support Rimi Baltic's overall business goals.
- Manage the brand's identity, ensuring consistency across all marketing materials, communications, and customer touchpoints (in-store, digital, advertising).
- Conduct market research and competitor analysis to identify trends, opportunities, and challenges within the retail landscape.
- Collaborate with product development and category management teams to align brand strategy with product offerings and promotions.
- Plan and oversee integrated marketing communications, including advertising, digital marketing, PR, and in-store promotions.
- Monitor, analyze, and report on brand performance metrics, making data-driven recommendations for optimization.
- Manage the brand budget effectively, ensuring optimal ROI on marketing investments.
- Act as a brand guardian, ensuring all internal and external stakeholders adhere to brand guidelines.
- Lead and mentor junior marketing team members, fostering a collaborative and high-performing environment.
Required Skills
- Proven experience (4+ years) in brand management, preferably within the retail or FMCG sector.
- Strong understanding of brand building, marketing principles, and consumer insights.
- Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
- Proficiency in market research and data analysis tools.
- Exceptional communication, presentation, and interpersonal skills.
- Fluent in English and Latvian (written and spoken).
- Bachelor's degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Master's degree in Marketing or Business.
- Experience with international brand management in the Baltic region.
- Familiarity with digital marketing strategies and e-commerce platforms.
- Proven ability to drive innovation and lead change.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Employee discounts across Rimi stores.
- Professional development opportunities and training programs.
- Dynamic and supportive work environment.
- Modern office facilities with hybrid work flexibility.
- Opportunities for career growth within a leading international retail group.
- Team-building events and corporate wellness initiatives.
How to Apply
Interested candidates are invited to submit their application, including a detailed CV and a cover letter outlining their relevant experience and why they are a great fit for Rimi Baltic, by clicking the application link below. Please ensure your application highlights your experience in brand management and your understanding of the retail sector. We look forward to reviewing your application!
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